Concept to Product in 8 weeks
In August 2025 a client came to us with the concept of a no-frills platform that could integrate essential agency reporting tools like Google Analytics, Social Media, Stripe and more in one place at a low cost.
Challenge
Positioning was key here. With established competitors like Agency Analytics.com, we needed to create strong brand and a clear value proposition to compete.
Timing was also a factor as the client needed a brand, a website and a web app inside 8 weeks.
Strategy
After extensive discussion and ideation, we created the brand Lo-fi metrics. As the antithesis of expensive, complicated competitors, we adopted the scrappy underdog mentality, focusing on small agencies and solopreneurs specifically.
Simple Metrics - Zero Noise
All Signal - No Setup
Final Result
The project we delivered on time with a very happy client. Previous quotes had been for 3x the eventual spend and 4x the schedule.
Project time vs other options
Branding
Project cost
Project time
Category:
Branding & Design
Web & App Development
Software:
Figma, Next.js App: React Native, Node.js, Database, MongoDB
Service:
Web & App Development
Branding & Design<
Client:
Lo-fiMetrics.com
Date: